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The complete guide to B2B sales engagement: Tactics & strategies for success
The B2B sales landscape has transformed…big time. Succeeding with sales engagement is no longer as simple as getting down on one knee, popping the question, and beginning a lifelong relationship with...
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Sales funnel vs sales pipeline: The complete guide
Understand the difference between a sales funnel and a sales pipeline and how they can benefit your business. The terms sales funnel and sales pipeline are thrown around in B2B circles like confetti...
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56 lead generation statistics and trends
If you’re running a growth-focused B2B company, you already know that lead generation isn’t just another checkbox in your marketing strategy – it’s the engine driving your sales and revenue. But in a...
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SaaS marketing strategies for lead generation, email marketing, demand...
So, you’ve created an excellent SaaS product. Now, it’s time to promote it to potential customers and start selling it. To do this, you’ll need an agile SaaS marketing and lead generation strategy....
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What is effective lead nurturing?
Increasingly, B2B customers spend a while in the consideration phase – weighing up options, looking for solutions that suit, and seeking partners who sing from the same song sheet. Many leads who...
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What is lead scoring? A complete guide for businesses
In today’s competitive business landscape, understanding your customers and focusing your efforts on the right prospects can make all the difference. This is where lead scoring comes into play. Lead...
View ArticleSopro expands European presence with acquisition of Reach Supreme
Sopro, the global leader in multi-channel B2B prospecting, has acquired Reach Supreme, a high-performance email prospecting agency based in the Netherlands. This strategic acquisition strengthens...
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55 sales statistics and industry trends
Sales professionals, we hear you! Closing deals is the goal, but it’s only one part of a much bigger story. Purchase cycles are never linear, with decision-makers taking longer to commit and buyers...
View ArticleWhat is lead qualification? A complete guide for businesses
If you’ve ever poured time and effort into a lead that ultimately goes nowhere, you know how frustrating (and costly) it can be. Not all leads are created equal – and that’s where lead qualification...
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The State of Marketing Spend 2025
After a period of decline, marketing spending is on the rise again, with businesses adapting their strategies to stay competitive, focusing on high-ROI activities, and using data-driven insights to...
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