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The State of Marketing Spend 2025
After a period of decline, marketing spending is on the rise again, with businesses adapting their strategies to stay competitive, focusing on high-ROI activities, and using data-driven insights to...
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The hidden cost of lost leads
As a B2B lead generation agency, we know our stuff when it comes to squeezing the most value out of every business lead. Every lead is an opportunity; every lost lead is potential revenue wasted....
View ArticleThe 35 best B2B sales tools for 2025
Struggling to hit your sales targets? You’re not alone. B2B landscapes are tough, and closing deals takes more than charm and a good pitch – it requires strategy, automation, and data-driven...
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62 LinkedIn lead generation statistics
Looking for the ultimate hangout spot for intentional decision-makers and high-quality leads? LinkedIn is where it’s at. As the go-to business development and networking social platform, LinkedIn has...
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How to get out of a sales slump: proven strategies and expert advice
Riding high in April, shot down in May – that’s sales or, at least, that’s what people say. Sales slumps happen, and even the sharpest sales pros and most resilient teams hit those slow patches where...
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The ultimate guide to B2B lead generation: Tactics, strategies, and measuring...
Struggling to keep your sales pipeline full? You’re not alone. Getting new business is tough, with nearly half (45%) of B2B sales reps saying finding high-quality leads is their toughest challenge....
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68 B2B buyer statistics and insights
Think you know B2B buyers? Think again. With buyer habits, priorities, and expectations continually evolving, staying ahead means understanding the latest trends that shape their decision-making....
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TAM, SAM, and SOM: How to calculate your addressable market
Before you pitch to investors, greenlight a product, or even send your first outbound email, ask yourself one key question: Is this worth it? Knowing your market size isn’t a tick-box exercise – it’s...
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What is account-based engagement, and how does it drive B2B growth?
In B2B, the hardest part isn’t finding prospects. It’s keeping them engaged. Enterprise deals stretch across long sales cycles, with multiple decision-makers dipping in and out of the process. Plus,...
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Cost per acquisition (CPA): What is it and how do you calculate it?
When it comes to measuring marketing success, few metrics are more talked about – or more misunderstood – than cost per acquisition (CPA). Tight budget? ROI pressure? Costs creeping up while your...
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