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What is effective lead nurturing?
Increasingly, B2B customers spend a while in the consideration phase – weighing up options, looking for solutions that suit, and seeking partners who sing from the same song sheet. Many leads who...
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What is lead scoring? A complete guide for businesses
In today’s competitive business landscape, understanding your customers and focusing your efforts on the right prospects can make all the difference. This is where lead scoring comes into play. Lead...
View ArticleSopro expands European presence with acquisition of Reach Supreme
Sopro, the global leader in multi-channel B2B prospecting, has acquired Reach Supreme, a high-performance email prospecting agency based in the Netherlands. This strategic acquisition strengthens...
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55 sales statistics and industry trends
Sales professionals, we hear you! Closing deals is the goal, but it’s only one part of a much bigger story. Purchase cycles are never linear, with decision-makers taking longer to commit and buyers...
View ArticleWhat is lead qualification? A complete guide for businesses
If you’ve ever poured time and effort into a lead that ultimately goes nowhere, you know how frustrating (and costly) it can be. Not all leads are created equal – and that’s where lead qualification...
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The State of Marketing Spend 2025
After a period of decline, marketing spending is on the rise again, with businesses adapting their strategies to stay competitive, focusing on high-ROI activities, and using data-driven insights to...
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