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What is effective lead nurturing?
Increasingly, B2B customers spend a while in the consideration phase – weighing up options, looking for solutions that suit, and seeking partners who sing from the same song sheet. Many leads who...
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What is lead scoring? A complete guide for businesses
In today’s competitive business landscape, understanding your customers and focusing your efforts on the right prospects can make all the difference. This is where lead scoring comes into play. Lead...
View ArticleSopro expands European presence with acquisition of Reach Supreme
Sopro, the global leader in multi-channel B2B prospecting, has acquired Reach Supreme, a high-performance email prospecting agency based in the Netherlands. This strategic acquisition strengthens...
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55 sales statistics and industry trends
Sales professionals, we hear you! Closing deals is the goal, but it’s only one part of a much bigger story. Purchase cycles are never linear, with decision-makers taking longer to commit and buyers...
View ArticleWhat is lead qualification? A complete guide for businesses
If you’ve ever poured time and effort into a lead that ultimately goes nowhere, you know how frustrating (and costly) it can be. Not all leads are created equal – and that’s where lead qualification...
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The State of Marketing Spend 2025
After a period of decline, marketing spending is on the rise again, with businesses adapting their strategies to stay competitive, focusing on high-ROI activities, and using data-driven insights to...
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The hidden cost of lost leads
As a B2B lead generation agency, we know our stuff when it comes to squeezing the most value out of every business lead. Every lead is an opportunity; every lost lead is potential revenue wasted....
View ArticleThe 35 best B2B sales tools for 2025
Struggling to hit your sales targets? You’re not alone. B2B landscapes are tough, and closing deals takes more than charm and a good pitch – it requires strategy, automation, and data-driven...
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62 LinkedIn lead generation statistics
Looking for the ultimate hangout spot for intentional decision-makers and high-quality leads? LinkedIn is where it’s at. As the go-to business development and networking social platform, LinkedIn has...
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How to get out of a sales slump: proven strategies and expert advice
Riding high in April, shot down in May – that’s sales or, at least, that’s what people say. Sales slumps happen, and even the sharpest sales pros and most resilient teams hit those slow patches where...
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The ultimate guide to B2B lead generation: Tactics, strategies, and measuring...
Struggling to keep your sales pipeline full? You’re not alone. Getting new business is tough, with nearly half (45%) of B2B sales reps saying finding high-quality leads is their toughest challenge....
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68 B2B buyer statistics and insights
Think you know B2B buyers? Think again. With buyer habits, priorities, and expectations continually evolving, staying ahead means understanding the latest trends that shape their decision-making....
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TAM, SAM, and SOM: How to calculate your addressable market
Before you pitch to investors, greenlight a product, or even send your first outbound email, ask yourself one key question: Is this worth it? Knowing your market size isn’t a tick-box exercise – it’s...
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